How MOBATIME cut production time in half and reached pixel-perfect email rendering

How MOBATIME cut production time in half & reached pixel-perfect email rendering

After 3 years using HubSpot for email marketing, MOBATIME decided to work with AgileOps to modernize their email design and build brand-aligned, fully modular HubSpot templates, enabling faster production and more consistent user experience.

A conversation with

Mr. Alexander Groschup

Senior Marketing Executive

results

Backed by the numbers

Through a full redesign and HubSpot-native implementation, AgileOps transformed MOBATIME’s newsletter workflow and overall performance:

50%

Faster production cycles

Achieved through modular, drag-and-drop components, allowing the marketing team to adjust layouts without designer intervention.

100%

Design-to-device consistency

Ensured pixel-accurate rendering across devices, preventing layout shifts between the design mockup and final email.

55%

Growth in time to read

Enabled by a refreshed layout that improved overall engagement across click-through rates and reading duration.

MOBATIME - A Swiss legacy powering time systems since 1938

Founded in 1938 in Switzerland, MOBATIME is a global leader in time synchronization systems, NTP/PTP time servers, and professional time display solutions. With decades of engineering expertise and modern technologies, MOBATIME enables organizations to maintain accurate, stable, and fully synchronized time across all operations.

Supporting ops

150+ countries in various industries

Operating with

525 employees in Switzerland and globally

Handling

7,000+ customer orders each year fulfilled

Powering

10,000+ active devices daily: time servers, ...

challenges

Demand for a more flexible and modern newsletter framework

Mr. Alexander Groschup

Senior Marketing Executive

MOBATIME had long standardized its email operations through HubSpot Marketing Hub, but producing newsletters for diverse campaign types revealed several challenges:

Time-consuming content editing and layout formatting, especially when handling recurring campaign variations
Inconsistent alignment between design specifications and final email output, caused by rigid templates and limited styling controls
Manual reconfiguration of layouts and components for each newsletter type, slowing down production and affecting brand consistency

Oct 2025

Solutions

Complete redesign & HubSpot module delivery

With a clear understanding of MOBATIME’s requirements, AgileOps delivered a full newsletter system enhancement, from modern UI design to a structured rollout and dedicated HubSpot module development.

Following deployment, AgileOps also conducted hands-on training to help MOBATIME’s staff adopt and manage the new email framework effectively.

HubSpot Content

HubL

Email template markup

HTML/CSS

JavaScript

Implementation

A holistic upgrade covering design, development, deployment, and enablement

ROLLOUT STRATEGY

Driving on-time execution with a structured plan

AgileOps executed the newsletter enhancement through a 6-week plan:

Created two initial demo designs for client selection
Completed the full set of module designs aligned with the approved concept
Built and configured flexible HubSpot modules supporting intuitive customization
Performed end-to-end testing in the HubSpot Developer environment for validation and adjustments
Deployed the complete module set into MOBATIME’s live HubSpot environment

Mr. Alexander Groschup

Senior Marketing Executive

AgileOps understood exactly what we needed - a modular, brand-safe, and HubSpot-native newsletter template that empowers our marketing team. The result was not just a beautiful design, but a real workflow improvement.

Oct 2025

CONCEPT PROPOSAL

Refreshing visual identity with a fully brand-aligned style guide

Our team executed the design phase through the following steps:

Refined the brand guideline and formalized a comprehensive style guide for HubSpot templates
Prepared 02 design demo options for client evaluation
Conducted review sessions to align on the preferred creative direction
Established a detailed style guide (typography, color system, UI structure) for HubSpot templates
Delivered a polished email template ready for HubSpot implementation

The final output received strong positive feedback, with MOBATIME praising its modern aesthetic, consistency, and attention to detail.

HUBSPOT DEPLOYMENT

Building responsive modular HubSpot templates

AgileOps developed fully responsive HTML/CSS email templates engineered for consistent rendering across major email clients like Outlook, Gmail, or Apple Mail.

The templates were then deployed within HubSpot as customizable drag-and-drop modules, enabling code-free editing and reuse across multiple campaign formats.

Delivered modules:

Header
Statistics & Testimonials
Intro & Editorial
Product & Service Modules
Footer

Mr. Alexander Groschup

Senior Marketing Executive

Working with AgileOps was smooth, fast, and professional. They delivered a solution that fits perfectly into our HubSpot setup and our daily marketing processes. Since adopting the new framework, we’ve reduced our campaign production time by more than 50% while maintaining consistent branding and flawless mobile responsiveness.

7:49 AM, Apr 2, 2022

END-TO-END ASSISTANCE

Enabling smooth adoption through training and continuous support

Throughout the testing and launch period, AgileOps worked closely with MOBATIME to troubleshoot issues and maintain system stability, including providing a free Simple Header module enhancement.

After go-live, AgileOps provided video guides and online training sessions to help the Marketing team confidently operate the modules, update content, and perform email QA in HubSpot.