In today's dynamic business environment, aligning strategy with execution is not a luxury - it’s a necessity. Enterprises need management tools that deliver real-time visibility, support strategic planning, and ensure every team member is aligned with the organization’s strategic priorities. Atlassian’s Jira Align, in conjunction with the Atlassian Strategy collection, offers a complete system of work to bridge that gap - end to end.

What is Jira Align?

Jira Align is Atlassian’s enterprise agile planning platform that connects high-level strategy planning with real-time team execution. It provides a unified, live view for stakeholders at every level—from portfolio managers to agile teams.

Originally launched as AgileCraft in 2013, the platform was acquired by Atlassian in 2019 and rebranded as Jira Align. It supports various agile frameworks, including SAFe®, LeSS, and Scrum@Scale, allowing organizations to tailor the platform to their specific methodologies.

Key benefits of Jira Align:

• Strategic alignment: Ensures all work maps to business goals, so teams contribute to the broader mission.

• Real-time visibility: Dashboards and dependency tracking replace manual spreadsheets and disconnected reports.

• Data-driven decisions: Portfolio and program leaders gain the insights needed to act confidently.

• Enterprise scalability: Supports growing organizations with complex team structures and delivery pipelines.

How Jira Align fits into Atlassian’s full-stack strategy solution

To better integrate strategic planning, workforce management, and delivery operations, Atlassian launched the Strategy collection at Team '25.

This enterprise-grade solution brings together three apps:

• Focus - A strategic planning hub to define, track, and visualize progress on key priorities, OKRs, and investment areas.

• Talent (Coming soon) - A strategic workforce planning tool that helps ensure the right people are working on the most important work.

• Jira Align - The agile delivery engine that aligns execution with business strategy.

Good news: Enterprise Insights (formerly sold separately) is now included with Jira Align and provides powerful analytics capabilities to unlock cross-platform business intelligence.

The Strategy collection is sold as a cloud-only, bundled offering - apps are not available for individual purchase. Pricing begins at the 1 - 50 user tier, and existing Jira Align Cloud customers can request access to Focus and Talent at no additional cost.

5 powerful capabilities make Strategy collection essential

1. Real-time visibility from strategy to execution

What it means:

The Strategy collection offers leaders a centralized platform to monitor the progression of strategic priorities in real-time. Focus provides a dynamic hub where goals, work, teams, and funds are mapped and tracked, ensuring alignment with strategic objectives. Jira Align complements this by offering detailed insights into execution, enabling organizations to visualize how work at all levels contributes to overarching goals.

Why it matters:

It replaces reactive, disconnected planning with a proactive, live system that reduces misalignment, mitigates risk, and allows for faster pivots.

2. Enterprise Insights for custom analytics and advanced reporting

What it means:

Enterprise Insights (EI) is a powerful feature within Jira Align that allows organizations to extract normalized Align data for use in their own business intelligence (BI) tools such as Power BI, Tableau, or Excel. Teams can also enrich Align data by combining it with internal systems, including finance, HR, or customer data sources. As of now, Enterprise Insights is included with the Strategy collection (previously sold as an add-on).

Additionally, Atlassian has introduced a Data File Retrieval option, enabling customers to schedule and securely download data extracts for offline or automated analytics use further supporting enterprise-scale data operations and integrations.

Why it matters:

Leaders need more than dashboards. They need flexible access to deep, accurate, and contextual data. With EI, organizations can:

• Build custom reports tailored to their strategic planning process

• Measure value delivery across departments and regions

• Conduct predictive analysis to shape future portfolio investments

By empowering enterprise BI teams with full control over their data, Enterprise Insights enables truly data-driven decision-making at scale without being locked into a one-size-fits-all reporting framework.

3. Strategic goal and investment mapping

What it means:

Focus maps strategic priorities (Focus Areas) to goals, work, teams, and funds. Talent enriches this by aligning people and hiring plans with those goals, helping organizations plan and shape their workforce around the most critical initiatives.

Why it matters:

By aligning investments, both financial and human, with strategic objectives, organizations can optimize resource utilization, avoid redundancy, and ensure that efforts are concentrated on high-impact areas. This alignment fosters better decision-making and enhances the return on investment for strategic initiatives.

4. Centralized decision-making dashboard

What it means:

Jira Align, Focus, and Enterprise Insights consolidate data into unified dashboards. Leaders can track strategic progress, resource usage, team health, and value delivery in one place - backed by structured and real-time data.

Why it matters:

A centralized dashboard eliminates the fragmentation of information, providing leaders with a single source of truth. This consolidation facilitates quicker, data-driven decisions, enhances transparency, and ensures that all stakeholders are aligned with the organization's strategic direction.

5. Seamless integration with the Jira ecosystem

What it means:

The Atlassian Strategy collection is natively built for Atlassian Cloud, with out-of-the-box integration across Jira, Jira Align, Focus, and Talent. This ensures that strategic planning data and team-level execution data are automatically synchronized - without the need for middleware, custom connectors, or manual syncing.

Work items completed in Jira is instantly reflected in Jira Align and Focus, where it’s aligned with OKRs, financial investments, and strategic goals. Focus and Talent extend this integration further by linking people planning, funding, and outcomes directly to work in progress, giving leadership a live, connected system of work.

Why it matters:

This seamless integration means organizations can scale strategic portfolio management (SPM) without forcing teams to change their tools or processes. Engineers and team members continue using Jira as usual, while executives gain enterprise-wide visibility into strategy execution, dependencies, and risks.

FAQs: What you need to know

1. What are the integration touchpoints?

Focus connects to Jira Software (epics and above), Jira Align (portfolio epics, themes, capabilities), Atlassian Goals, and Talent (via position-to-focus-area links).

2. Is the Strategy collection available on Cloud only?

Yes. It’s available exclusively to Atlassian Cloud customers. Focus and Talent require provisioning via an Atlassian Cloud site.

3. Is there a free trial?

No, there’s no public trial. It’s best suited for large enterprises. Atlassian offers guided demos and ROI evaluations through high-touch sales.

4. Is Enterprise Insights included in the Strategy collection?

Yes, enterprise insights, is included at no extra cost in the collection.

5. Is Atlassian Analytics included in the collection?

Customers need to have Cloud Enterprise Edition to have Atlassian Analytics.

6. What Jira plan is required?

Jira Cloud Premium is the minimum requirement. Customers using Free or Standard Jira must upgrade to purchase the Strategy collection.

Unlock the power of the Strategy collection

The Atlassian Strategy collection empowers enterprise teams to deliver outcomes—not just outputs. With Focus, Talent, and Jira Align working together, your teams gain clarity, alignment, and momentum across the entire strategic planning and delivery lifecycle.

Contact AgileOps – an Atlassian Gold Solution Partner for a free consultation and reserve a demo to learn how discover transform your organization’s strategy-to-execution capabilities.